Júlia Palmeira Scucuglia
Senior Product Designer
São Paulo, Brazil·juliascucuglia.com·jpalmeirascucuglia@gmail.com
Summary
Product Designer focused on AI-powered and complex digital products. With a background in Computer Science and specialization in Neuroscience & Behavior, I design experiences that reduce cognitive load, improve decision-making, and drive measurable business impact.
Skills
Core Skills
Product Strategy · Behavioral UX · UX Research · Gamification · Systems Thinking · AI Workflows · Interaction Design · Analytics
Tools
Figma · Miro · Notion · Maze · UXCam · Vertex AI · GPT-based tools
Experience
Senior Product Designer & Founding Team — Yuna
AI-powered personalized storytelling platform for children (100k+ MAU)
- Led product strategy and end-to-end design for Yuna's reading ecosystem, serving 100k monthly users globally.
- Designed the entire app and gamification systems (streaks, badges, mysteries), driving engagement in children aged 4–8.
- Created neuroscience-informed onboarding redesign increasing completion by 18 p.p and first book read by 16 p.p.
- Built AI-based research and generation tools, reducing drop-off in story creation by 8 p.p.
- Created flows and patterns, doubling user time in-app and increasing interactions by 20 p.p.
Senior Product Designer — Daki & Jokr
On-demand grocery delivery platform (unicorn valuation US$1.2B)
- Designed the core mobile customer experience in the year Daki achieved its US$1.2B unicorn valuation.
- Led global platform migration, improving add-to-cart 4 p.p and AOV by 3 p.p.
- Created the first version of the Daki web platform.
- Elevated design maturity through rituals, mentoring, and alignment with product and engineering.
- Led the initiative to standardize Experience and Business Events across the Customer App, working closely with Data and Engineering to establish a unified event structure.
Product Designer — SAS
EdTech platform providing digital learning content and educational tools for schools.
- Designed content library architecture (ebooks, videos, documents) across mobile and web.
- Built internal digital book-creation platform enabling editing and workflow customization.
Education
Postgraduate Degree — Neuroscience & Behavior
PUCRS
Bachelor's Degree — Computer Science
UNIFESP
Bachelor's Degree — Science & Technology
UNIFESP